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1-2 of 2 results for CSR-CA belief

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Select article: Effects of CSR Messages on Apparel Consumers’ Word-of-Mouth: Perceived Corporate Hypocrisy as a Mediator

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Research article

First published 2024-1

Effects of CSR Messages on Apparel Consumers’ Word-of-Mouth: Perceived Corporate Hypocrisy as a Mediator

Gargi Bhaduri, Sojin Jung, Jung E. Ha-Brookshire

Clothing and Textiles Research Journal

Select article: The Company and the Product: Corporate Associations and Consumer Product Responses

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Research article

First published 1997-1

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin

Journal of Marketing

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