Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2014

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers’ CLV ☆

Sietske Lhoest-Snoeck, Erjen van Nierop, Peter C. Verhoef

Journal of Interactive Marketing

Open accessResearch articleFirst published April, 2021

Tu Van Binh, Ngo Giang Thy, Ho Thi Nam Phuong

Sage Open

Restricted accessResearch articleFirst published August, 2007

Peter S. Fader, Bruce G.S. Hardie, Kinshuk Jerath

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2005

Peter S. Fader, Bruce G.S. Hardie, Ka Lok Lee

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2013

Jaime Romero, Ralf van der Lans, Berend Wierenga

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2022

Thorsten Wiesel

Journal of Creating Value

Restricted accessResearch articleFirst published November, 2006

Paul D. Berger, Naras Eechambadi, Morris George [...]

Journal of Service Research

Free accessResearch articleFirst published February, 2008

Congrong Niu, Eisuke Murakami, Phillip A Furman

Antiviral Therapy

Restricted accessResearch articleFirst published May, 2009

Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Journal of Interactive Marketing

Restricted accessResearch articleFirst published July, 2006

Michael Haenlein, Andreas M. Kaplan, Detlef Schoder

Journal of Marketing