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Research article

First published 2014-8

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers’ CLV ☆

Sietske Lhoest-Snoeck, Erjen van Nierop, Peter C. Verhoef

Journal of Interactive Marketing

Open access

Research article

First published 2021-4

Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)

Tu Van Binh, Ngo Giang Thy, Ho Thi Nam Phuong

Sage Open

Retricted access

Research article

First published 2005-11

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G.S. Hardie, Ka Lok Lee

Journal of Marketing Research

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Research article

First published 2007-8

Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited

Peter S. Fader, Bruce G.S. Hardie, Kinshuk Jerath

Journal of Interactive Marketing

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Research article

First published 2013-8

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Jaime Romero, Ralf van der Lans, Berend Wierenga

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-11

Value Creation Measurement and Management in Times of Radical Social and Technological Change

Thorsten Wiesel

Journal of Creating Value

Free access

Research article

First published 2008-2

Clevudine is Efficiently Phosphorylated to the Active Triphosphate form in Primary Human Hepatocytes

Congrong Niu, Eisuke Murakami, Phillip A Furman

Antiviral Therapy

Retricted access

Research article

First published 2006-11

From Customer Lifetime Value to Shareholder Value

Paul D. Berger, Naras Eechambadi, Morris George [...]

Journal of Service Research

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Research article

First published 2009-5

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Journal of Interactive Marketing

Retricted access

Research article

First published 2006-7

Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

Michael Haenlein, Andreas M. Kaplan, Detlef Schoder

Journal of Marketing

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