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1-5 of 5 results for C2C sharing

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Select article: How to React to Internal and External Sharing in B2C and C2C

Retricted access

Research article

First published 2021-01

How to React to Internal and External Sharing in B2C and C2C

Jun Pei, Ping Yan, Subodha Kumar [...]

Production and Operations Management

Select article: Customer-to-Customer Value Co-creation in Healthcare: Understanding Social Capital,Sense of Belongingness and Well-being in Virtual Community

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Research article

First published 2025

Customer-to-Customer Value Co-creation in Healthcare: Understanding Social Capital,Sense of Belongingness and Well-being in Virtual Community

Sumit Saxena, Arun Kumar Kaushik, Amritesh

Global Business Review

Select article: YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Open access

Research article

First published 2022

YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Valeria Penttinen, Robert Ciuchita, Martina Čaić

Journal of Interactive Marketing

Select article: How Online Fraud Victims are Targeted in China: A Crime Script Analysis of Baidu Tieba C2C Fraud

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Research article

First published 2022-12

How Online Fraud Victims are Targeted in China: A Crime Script Analysis of Baidu Tieba C2C Fraud

Claire Seungeun Lee

Crime & Delinquency

Select article: Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

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Research article

First published 2022-11

Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

Ernest Emeka Izogo, Mercy Mpinganjira, Heikki Karjaluoto [...]

Journal of Travel Research

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