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Retricted access

Research article

First published 2021-01

How to React to Internal and External Sharing in B2C and C2C

Jun Pei, Ping Yan, Subodha Kumar [...]

Production and Operations Management

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Research article

First published 2026

Information Design in Consumer-to-Consumer (C2C) Marketplaces: The Roles of Anonymity and Product Quality Uncertainty

Sameer Borwankar, Rajiv Mukherjee, Karthik Kannan

Production and Operations Management

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Research article

First published 2021-6

Open Sesame? The Paradoxical Development of C2C E-commerce in China

Ju Li

Review of Radical Political Economics

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Research article

First published 2024

A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Bidisha Roy, Sitanath Mazumdar, Banhi Guha

Global Business Review

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Research article

First published 2022-12

How Online Fraud Victims are Targeted in China: A Crime Script Analysis of Baidu Tieba C2C Fraud

Claire Seungeun Lee

Crime & Delinquency

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Research article

First published 2019-2

Conceptualising Engagement in a Consumer-to-Consumer Context

Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall

Australasian Marketing Journal

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Research article

First published 2005-03

How e-communities extend the concept of exchange in marketing: An application of the motivation,opportunity,ability (MOA) theory

Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski

Marketing Theory

Open access

Research article

First published 2022

YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Valeria Penttinen, Robert Ciuchita, Martina Čaić

Journal of Interactive Marketing

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Research article

First published 2019-09-09

RETRACTED: Multi-dimensionality reputation evaluation model for C2C E-commerce in hesitant triangular fuzzy setting

Yisheng Yu, Zhixin Liu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2010-8

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Barak Libai, Ruth Bolton, Marnix S. Bügel [...]

Journal of Service Research

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