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Articles (119)

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1-10 of 119 results for Buyer behaviour

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Select article: Japanese tourism: how a knowledge of Japanese buyer behaviour and culture can be of assistance to British hoteliers in seeking to develop this valuable market

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First published 1995-4

Japanese tourism: how a knowledge of Japanese buyer behaviour and culture can be of assistance to British hoteliers in seeking to develop this valuable market

Roger Dace

Journal of Vacation Marketing

Select article: Exploring the past Behaviour of New Brand Buyers

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Research article

First published 2016

Exploring the past Behaviour of New Brand Buyers

Arry Tanusondjaja, Giang Trinh, Jenni Romaniuk

International Journal of Market Research

Select article: Book Review: Agricultural Machinery Industry in India: Growth,Structure,Marketing and Buyer Behaviour

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Book review

First published 2011-7

Book Review: Agricultural Machinery Industry in India: Growth,Structure,Marketing and Buyer Behaviour

Baldev Singh Shergill

Millennial Asia

Select article: Black Buyer Behavior

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Research article

First published 1972-10

Black Buyer Behavior

Donald E. Sexton

Journal of Marketing

Select article: Education and Buyer Behavior

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Research article

First published 1974-4

Education and Buyer Behavior

Kjell Gronhaug

Acta Sociologica

Select article: Conceptualizing and measuring brand salience

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Research article

First published 2004-12

Conceptualizing and measuring brand salience

Jenni Romaniuk, Byron Sharp

Marketing Theory

Select article: Empirical Evidence of Repertoire Size

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Research article

First published 2013-2

Empirical Evidence of Repertoire Size

Melissa Banelis, Erica Riebe, Campbell M. Rungie

Australasian Marketing Journal

Select article: Sustaining Performance: Learning from Buyers' Experience of Viagra

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Research article

First published 2009-10

Sustaining Performance: Learning from Buyers' Experience of Viagra

Owen M. Bradfield, Caroline Parker, Leonie Goodwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: “Patterns of Buyer Behavior”: A Rejoinder

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Research article

First published 1970-2

“Patterns of Buyer Behavior”: A Rejoinder

Raymond J. Lawrence

Journal of Marketing Research

Select article: Comments on “Patterns of Buyer Behavior”

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Research article

First published 1970-2

Comments on “Patterns of Buyer Behavior”

Herbert E. Krugman

Journal of Marketing Research

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