Intuitively it seems reasonable to assume that education may have some "treatment effect" on the individual. This paper reports some findings from a study exploring how education influences 1) information seeking, 2) number of alternatives evaluated, 3) decision time, and 4) venturesomeness in a buying situation.
The following results were found - as expected - that, the higher the education the more active the use of information, the more alternatives evaluated the longer the decision time, and the more venturesome in a complex buying situation.
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