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Articles (235)

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1-10 of 235 results for Business–customer interaction

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Select article: From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Open access

Research article

First published 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Select article: How Managers’ Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media

Retricted access

Research article

First published 2015-8

How Managers’ Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media

Pernille Rydén, Torsten Ringberg, Ricky Wilke

Journal of Interactive Marketing

Select article: Indian Telemedicine Industry: Evolving Nature of Business Models and Customer Interactions

Retricted access

Research article

First published 2021

Indian Telemedicine Industry: Evolving Nature of Business Models and Customer Interactions

Som Sekhar Bhattacharyya, Manas Rupainwar, Abhishek Kumar

South Asian Journal of Business and Management Cases

Select article: Money talks: Customer-initiated price negotiation in business-to-business sales interaction

Retricted access

Research article

First published 2019-2

Money talks: Customer-initiated price negotiation in business-to-business sales interaction

Jarkko Niemi, Linda Hirvonen

Discourse & Communication

Select article: Using Go-Alongs for exploring immigrant entrepreneurs’ native customers

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Research article

First published 2017-11

Using Go-Alongs for exploring immigrant entrepreneurs’ native customers

Michael Parzer, Irene Rieder, Eva Wimmer

Current Sociology

Select article: Modeling the “Profitable-Product Death Spiral”

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Research article

First published 2012-12

Modeling the “Profitable-Product Death Spiral”

James N. Cannon, Hugh M. Cannon, Manfred Schwaiger

Simulation & Gaming

Select article: Book Reviews : Jens Laage-Hellman (1997) Business networks in Japan: Supplier-customer interaction in product development

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Review article

First published 1999-10

Book Reviews : Jens Laage-Hellman (1997) Business networks in Japan: Supplier-customer interaction in product development

Roger March

Asia Pacific Journal of Human Resources

Select article: Interaction Orientation and Firm Performance

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Research article

First published 2008-1

Interaction Orientation and Firm Performance

Girish Ramani, V. Kumar

Journal of Marketing

Select article: Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

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Research article

First published 2014-9

Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

Anindita Chakravarty, Alok Kumar, Rajdeep Grewal

Journal of Marketing

Select article: Reconceptualizing synergy to explain the value of business analytics systems

Retricted access

Research article

First published 2019-12

Reconceptualizing synergy to explain the value of business analytics systems

Ida Someh, Graeme Shanks, Michael Davern

Journal of Information Technology

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