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Research article

First published 2019-1

A consumer-based brand performance model for assessing brand success

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

International Journal of Market Research

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Research article

First published 2000-10

Tourism brands: An exploratory study of the brands box model

Jackie Clarke

Journal of Vacation Marketing

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Other

First published 2010-10

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Tayo A. Oyedeji

American Behavioral Scientist

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Research article

First published 2023-7

Assessing Employer Branding Business Case and Proposing an Employer Brand Attractiveness Model

Sandeep K. Krishnan, Abhishek Kumar, Suraj Jaganathan [...]

NHRD Network Journal

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Research article

First published 2022-7

A Latent Allocation Model for Brand Awareness and Mindset Metrics

Pablo Marshall

International Journal of Market Research

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Research article

First published 2007-12

Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices

Paul Z. Wang, Constantinos Menictas, Jordan J. Louviere

Australasian Marketing Journal

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Research article

First published 2022-3

Lead by Example: An Exploration of the Athlete Brand as a Role Model

Olzhas Taniyev, Brian S. Gordon

Sport Marketing Quarterly

Open access

Research article

First published 2022-5

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy

Vanitha Swaminathan, H. Andrew Schwartz, Rowan Menezes [...]

Journal of Interactive Marketing

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Research article

First published 2023-1

Employer branding: Confirmation of a measurement model and its implication for managing the workforce

Jawahitha Sarabdeen, Sreejith Balasubramanian, Valerie Lindsay [...]

Journal of General Management

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Research article

First published 2021-04-12

Dairy brand loyalty measurement model based on machine learning clustering algorithm

Xiujuan Liu, Huifeng Zhao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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