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Retricted access

Research article

First published 2018-5

How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski [...]

Journal of Interactive Marketing

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Research article

First published 2003-11

At the movies,on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

Arthur A. Raney, Laura M. Arpan, Kartik Pashupati [...]

Journal of Interactive Marketing

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Research article

First published 2023-4-10

Video advertising: Using YouTube analytics for the target audience

Barbara A Manko

Journal of Information Technology Teaching Cases

Open access

Research article

First published 2024-4

The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency

Anika Stuppy, Jan R. Landwehr, A. Peter McGraw

Journal of Marketing Research

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Research article

First published 2024-11

Multilayer intermediation: Exploring the organization of cultural intermediaries in social media entertainment

Davide Bizjak, Domenico Napolitano, Mariavittoria Cicellin [...]

Media,Culture & Society

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Research article

First published 2020-12

After fashion film: social video and brand content in the influencer economy

Nick Rees-Roberts

Journal of Visual Culture

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Research article

First published 2017-5

Toy unboxing: living in a(n unregulated) material world

David Craig, Stuart Cunningham

Media International Australia

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Research article

First published 2014-7

Horror 2.0 (On Demand)

Joe Tompkins

Television & New Media

Open access

Research article

First published 2023-6

Netflix: Subscription-based Video-on-demand Channel Operations in Bangladesh

Jashim Uddin Ahmed, Saima Siddiqui, Asma Ahmed [...]

Emerging Economies Cases Journal

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Research article

First published 2021-3

Infrastructuralization of Tik Tok: transformation,power relationships,and platformization of video entertainment in China

Zongyi Zhang

Media,Culture & Society

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