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Research article

First published 2018-7

Netflix,Amazon,and branded television content in subscription video on-demand portals

Michael L Wayne

Media,Culture & Society

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Research article

First published 2020-12

After fashion film: social video and brand content in the influencer economy

Nick Rees-Roberts

Journal of Visual Culture

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Research article

First published 2015-3

Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities

Francesca Checchinato, Marta Disegna, Paola Gazzola

Journal of Creative Communications

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Research article

First published 2018-5

How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski [...]

Journal of Interactive Marketing

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Research article

First published 2020-9

Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship

Subhalakshmi Bezbaruah, Jay Trivedi

Vision: The Journal of Business Perspective

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Research article

First published 2021-11

Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah

Journal of Interactive Marketing

Open access

Research article

First published 2022-08

The influence of firm-Generated video on user-Generated video: Evidence from China

Zirui Ma, Bin Gu

International Journal of Engineering Business Management

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Research article

First published 2023-4-10

Video advertising: Using YouTube analytics for the target audience

Barbara A Manko

Journal of Information Technology Teaching Cases

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Research article

First published 2003-11

At the movies,on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

Arthur A. Raney, Laura M. Arpan, Kartik Pashupati [...]

Journal of Interactive Marketing

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Research article

First published 2021-10

Decoding User Interaction Dynamics on Facebook Fan Page: A Sentiment Mining Approach

Shabana Chandrasekaran, Supriya Kumar De

Global Business Review

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