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Retricted access

Research article

First published 1998-1

The Effects of Brand Name Suggestiveness on Advertising Recall

Kevin Lane Keller, Susan E. Heckler, Michael J. Houston

Journal of Marketing

Retricted access

Research article

First published 1994-11

Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall

J. Wesley Hutchinson, Kalyan Raman, Murali K. Mantrala

Journal of Marketing Research

Retricted access

Research article

First published 2016-2

Comparing Direct and Indirect Branding in Advertising

Nicole Hartnett, Jenni Romaniuk, Rachel Kennedy

Australasian Marketing Journal

Retricted access

Research article

First published 2015-3

The unconscious processing information

Paul J. Albanese

Marketing Theory

Retricted access

Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 1976-11

Advertising Wearout: An Experimental Analysis

C. Samuel Craig, Brian Sternthal, Clark Leavitt

Journal of Marketing Research

Retricted access

Research article

First published 1992-10

To What Extent Do Interactive Pictures Promote Recall?

Stuart J. McKelvie, Diana Cooper, Patricia Monfette

Perceptual and Motor Skills

Open access

Research article

First published 2021-4

Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands

Helena Lawrence, Adrian Furnham, Alastair McClelland

Perceptual and Motor Skills

Retricted access

Research article

First published 1988-1

ESSCA: A Multidimensional Analysis Tool for Marketing Research

George M. Zinkhan, William B. Locander

Journal of the Academy of Marketing Science

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