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1-10 of 80 results for Brand-attribute associations

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Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

Select article: Comparing Association Grids and ‘Pick Any’ Lists for Measuring Brand Attributes

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Research article

First published 2016

Comparing Association Grids and ‘Pick Any’ Lists for Measuring Brand Attributes

Duncan Rintoul, Homa Hajibaba, Sara Dolnicar

International Journal of Market Research

Select article: Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

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Research article

First published 2010-2

Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

John R. Rossiter

Australasian Marketing Journal

Select article: Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

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Research article

First published 2019-11

Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

Mitesh Jayswal, Puja Vora

Journal of Creative Communications

Select article: Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

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Research article

First published 2007-12

Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

Sara Dolnicar, Bettina Grün

Australasian Marketing Journal

Select article: The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

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Research article

First published 2001-11

The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

Rohini Ahluwalia, H. Rao Unnava, Robert E. Burnkrant

Journal of Marketing Research

Select article: Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

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Research article

First published 2001-11

Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

William R. Dillon, Thomas J. Madden, Amna Kirmani [...]

Journal of Marketing Research

Select article: Brand Dilution: When Do New Brands Hurt Existing Brands?

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Research article

First published 2006-4

Brand Dilution: When Do New Brands Hurt Existing Brands?

Chris Pullig, Carolyn J. Simmons, Richard G. Netemeyer

Journal of Marketing

Select article: Evaluative and Descriptive Response Patterns to Negative Image Attributes

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Research article

First published 2003-1

Evaluative and Descriptive Response Patterns to Negative Image Attributes

Jennifer Romaniuk, Maxwell K. Winchester

International Journal of Market Research

Select article: Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

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Research article

First published 2020-3

Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

Claudio Rocha, Fiona Wyse

Sport Marketing Quarterly

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