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Retricted access

Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

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Research article

First published 2022-7

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

Lingrui Zhou, Katherine M. Du, Keisha M. Cutright

Journal of Marketing

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Research article

First published 2025-8

Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?

Jiaqian Wang, Chuang Wei

Journal of Marketing Research

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Research article

First published 2026-2

Just Keep It: When and Why Returnless Product Returns Foster Brand Support

John P. Costello, Christopher J. Bechler

Journal of Marketing Research

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Research article

First published 2026

Integration of Stereotype Content Model and Theory of Planned Behaviour: Decoding the Behavioural Intention Concerning Food Choices

Yamna Khan, Saima Munawar, Irfan Hameed

Global Business Review

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Research article

First published 2025

Destination social responsibility as a driver of destination stereotypes and engagement

Vikas Kumar, Vikrant Kaushal, Mohit Sharma

Tourism and Hospitality Research

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Research article

First published 2025-2

Well-being policies and applicant attraction: The mediating role of employer brand personality

Lucas Dierickx, Greet Van Hoye, Malgorzata W. Kozusznik [...]

German Journal of Human Resource Management: Zeitschrift für Personalforschung

Open access

Research article

First published 2021-11

Is Nestlé a Lady? The Feminine Brand Name Advantage

Ruth Pogacar, Justin Angle, Tina M. Lowrey [...]

Journal of Marketing

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Research article

First published 2024-5

One Size Fits All? How CSR Communication Influences Donation and Revisit Intention Differently in Local Independent and Chain Restaurants

Michael S. Lin, Jihwan Yeon, Lu Zhang

Journal of Hospitality & Tourism Research

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Research article

First published 2026-1

From Function to Relation: Exploring the Dual Influences of Warmth and Competence on Generative Artificial Intelligence Services in the Hospitality Industry

Wailing Ng, Fei Hao, Chen Zhang

Journal of Hospitality & Tourism Research

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