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Articles (45)

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1-10 of 45 results for Brand value co-creation

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Select article: Consumer Brand Value Co-creation Typology

Retricted access

Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

Select article: Understanding value co-creation in a co-consuming brand community

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Other

First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

Select article: A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

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Research article

First published 2023-11

A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

Select article: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

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Research article

First published 2026

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Abdullah Bas, Emre Sahin Dölarslan

Journal of Creating Value

Select article: Consumer-driven Value Co-creation in Virtual Brand Communities: An Empirical Study

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Research article

First published 2025-11

Consumer-driven Value Co-creation in Virtual Brand Communities: An Empirical Study

Manel Azzabi, Hajer Ben Lallouna Hafsia

Journal of Creating Value

Select article: It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

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Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Select article: Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets

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Research article

First published 2018-1

Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets

Keith Glanfield, Anna-Lena Ackfeldt, TC Melewar

Journal of General Management

Select article: Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

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Research article

First published 2015-05

Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

Pei-Ling Hsieh

Cyberpsychology,Behavior,and Social Networking

Select article: Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Open access

Research article

First published 2023-12

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Geoff Simmons, Mark Durkin

Marketing Theory

Select article: Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach

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Research article

First published 2026

Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach

Nitin Sachdeva, Neena Sondhi, Umesh Bamel [...]

Global Business Review

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