Sage Journals: Discover world-class research

Retricted access

Research article

First published 2021-3

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2019-12

Emotional Branding Scale and Its Role in Formation of Brand Trust

Vikas Singla, Gaurav Gupta

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2016-3

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2024

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

Retricted access

Research article

First published 2023-7

Impact of social media brand blunders on brand trust and brand liking

Ceren Hayran, Melis Ceylan

International Journal of Market Research

Retricted access

Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2023-09-05

Investigating employer branding with mediation of trust and moderation of social media branding

Faisal Qamar, Shuaib Ahmed Soomro

Human Systems Management

Retricted access

Research article

First published 2024

Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image

Kong Hui Min, Lin Woon Leong

Vision: The Journal of Business Perspective

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Open access

Research article

First published 2021-7

Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust

Xie Ling, Muhammad Faisal Shahzad, Zia ul Abrar [...]

Sage Open

Search results