You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (194)

Journals (0)

1-10 of 194 results for Brand strength

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Retricted access

Research article

First published 2010-11

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan Park, Deborah J. Macinnis, Joseph Priester [...]

Journal of Marketing

Select article: Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Retricted access

Research article

First published 2011-6

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Cement Brand and Preparation Effects Cement-in-Cement Mantle Shear Strength

Retricted access

Research article

First published 2015-1

Cement Brand and Preparation Effects Cement-in-Cement Mantle Shear Strength

Timothy P. Holsgrove, Alanna Pentlow, Robert F. Spencer [...]

HIP International

Select article: An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message

Retricted access

Research article

First published 2003-8

An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message

Roger Marshall, Na WoonBong

Journal of Interactive Marketing

Select article: Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Retricted access

Research article

First published 2019-8

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana M. Eckhardt

Journal of Marketing Research

Select article: Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

Select article: Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

Retricted access

Research article

First published 2024-9

Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

Koushyar Rajavi, Sina Golara, Sajad Modaresi

Production and Operations Management

Select article: Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength,Uniqueness,and Favourability in Brand Association: Evidence from India

Retricted access

Research article

First published 2020-12

Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength,Uniqueness,and Favourability in Brand Association: Evidence from India

Aarti Saini, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

Select article: Building a Strong New Media Brand: The Case of TexAgs.com

Retricted access

Research article

First published 2017-9

Building a Strong New Media Brand: The Case of TexAgs.com

Gregg Bennett

Sport Marketing Quarterly

Select article: Effects of DMO Coordination on Destination Brand Identity

Retricted access

Research article

First published 2013-3

Effects of DMO Coordination on Destination Brand Identity

Ilenia Bregoli

Journal of Travel Research

1
2
3
•••
20
10 / page

Article type

Publication date

Subjects

Access