Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-07-09

Select the potential brand spokesperson on social network based on the smart link prediction

Nannan Cai, Shugang Li, Zhaoxu Yu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2023-10

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Hayoung Sally Lim, Natalie Brown-Devlin

International Journal of Business Communication

Retricted access

Research article

First published 2025

Organic Passing in AI-Mediated Persuasion: How Perceived Humanness Shapes Business Communication Outcomes

Stephen J. Lind

International Journal of Business Communication

Retricted access

Research article

First published 2016-11

Celebrity capital in the political field: Russell Brand’s migration from stand-up comedy to Newsnight

Jane Arthurs, Sylvia Shaw

Media,Culture & Society

Retricted access

Research article

First published 1994-2

A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness

Rohit Deshpandé, Douglas M. Stayman

Journal of Marketing Research

Retricted access

Research article

First published 2002-11

Facing off on the Final Frontier: The WTO Accession and the Rebranding of China's National Champions

Michael Keane

Media International Australia

Retricted access

Case report

First published 2021-12

Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

Vinod Kumar, Vandana, Moulik Wason

FIIB Business Review

Retricted access

Other

First published 2010-6

Consumer Consumption and Advertising Through Sport

Ann L. Pegoraro, Steven M. Ayer, Norman J. O'Reilly

American Behavioral Scientist

Open access

Review article

First published 2024-10

Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

Junhai Wang, Ahmed H. Alsharif, Norzalita Abd Aziz [...]

Sage Open

Retricted access

Research article

First published 2020-6

If Childish Gambino Cares,I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

Stephanie Schartel Dunn, Gwendelyn Nisbett

Social Marketing Quarterly

Search results