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Research article

First published 2013-5

The Effect of ‘Green’ Messages on Brand Purchase and Brand Rejection

Meagan Wheeler, Anne Sharp, Magda Nenycz-Thiel

Australasian Marketing Journal

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Research article

First published 2015-10

Barriers to Increasing Donor Support

Margaret Faulkner, Oanh Truong, Jenni Romaniuk

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2011-5

The Nature and Incidence of Private Label Rejection

Magda Nenycz-Thiel, Jenni Romaniuk

Australasian Marketing Journal

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Other

First published 1987-09

Research Notes

Robert J. Sutton

Journal of the Academy of Marketing Science

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Research article

First published 2020-12

Customers’ response to the offer of substitute brands of medicines for the prescribed ones – An exploratory study of consumer behavior in North India

Yogesh Kumar, Utkal Khandelwal, Ankit Saxena

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 1969-8

A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes

Frank M. Bass

Journal of Marketing Research

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Research article

First published 2013-6

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

Keisha M. Cutright, James R. Bettman, Gavan J. Fitzsimons

Journal of Marketing Research

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Research article

First published 2021-3

Brand conversation: Linguistic practices on social media in the light of face-work theory

Andria Andriuzzi, Géraldine Michel

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2000-05

Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Model

Michel Laroche, H. G. Parsa

Journal of Hospitality & Tourism Research

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Research article

First published 1992-2

Promotion Has a Negative Effect on Brand Evaluations—Or Does It? Additional Disconfirming Evidence

Scott Davis, J. Jeffrey Inman, Leigh McAlister

Journal of Marketing Research

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