Empirical data is used to follow the maturation and
change an evoked set exhibits as the decision-maker
proceeds to a final choice. Results indicate that after an
evoked set has been established, a subject is more likely to
include newly found brands in his evoked set versus
previously rejected brands even though additional positive
information had been received for the previously rejected
brands.
Get full access to this article
View all access options for this article.
References
1.
Bettman, James R. and Jacob Jacoby.1976. "Patterns of Processing in Consumer Information Acquisition." In Advances in Consumer Research . Ed. B. B. Anderson. vol. 3. Cincinnati, Ohio. Association for Consumer Research, 315-20.
2.
Bishop, Yvonne M. M., Stephen E. Fienberg, and Paul W. Holland .1975. Discrete Multivariate Analysis: Theory and Practice. Cambridge, Massachusetts: The MIT Press.
3.
Clarkson, Geoffrey P.1962. Portfolio Selection: A Simulation of Trust Investment. Dissertation. Ford Foundation, Englewood Cliffs, New Jersey: Prentice-Hall, Inc.
4.
Cyert, Richard M. and James G. March. 1963. A Behavioral Theory of the Firm. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.
5.
Friedman, Monroe.1977. "Consumer Use of Informational Aids in Supermarkets ." Journal of Consumer Affairs11.1 (Summer). 78-79.
6.
Jacoby, Jacob.1974. "Consumer Reaction to Information Displays: Packaging and Advertising." In Advertising and the Public Interest Ed. S. F. Divita.Chicago: American Marketing Association.
7.
______ Robert W Chestnut, Karl C. Weigl, and William A. Fisher .1976. "Pre-Purchase Information Acquisition: Description of a Process Methodology, Research Paradigm, and Pilot Investigation." In Advances in Consumer Research Ed. B. B. Anderson. vol. 3. Cincinnati, Ohio.. Association for Consumer Research, 306-14.
8.
Donald E. Speller, and Carol A. Kohn.1974. "Brand Choice Behavior as a Function of Information Load." Journal of Marketing Research11 (February): 63-9.
9.
George J. Szybillo, and Jacqueline Busato-Schach .1977. "Information Acquisition Behavior in Brand Choice Situations." Journal of Consumer Research3 (March). 209-16.
10.
Kohn-Berning, Carol A. and Jacob Jacoby.1974. "Patterns of Information Acquisition in New Product Purchases." Journal of Consumer Research1 (September). 18-22.
11.
Lussier, Denis A. and Richard W Olshavsky .1979. "Task Complexity and Contingent Processing in Brand Choice." Journal of Consumer Research6 (September): 154-65.
12.
Park, C. Whan.1978. "A Conflict Resolution Choice Model" Journal of Consumer Research5 (September). 124-37.
13.
Payne, John W1976. "Task Complexity and Contingent Processing in Decision Making: An Information Search and Protocol Analysis." Organizational Behavior and Human Performance16.2 (August): 366-87.
14.
Winer, J.B.1971. Statistical Principles in Experimental Design. Second Edition. New York. McGraw-Hill Book Company, 399-400.
15.
Wright, Peter.1975. "Consumer Choice Strategies: Simplifying Vs. Optimizing ." Journal of Marketing Research12 (February): 60-7.
16.
______and Fredrick Barbour.1977. "Phased Decision Strategies. Sequels to an Initial Screening." In Studies in Management Sciences, Multiple Criteria Decision-Making . Eds. M. K. Starr and M. Zeleny.New York: North-Holland , 91-110.
