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1-10 of 44 results for Brand prestige

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Select article: Brand Extensions: Prestige Brand Effects

Retricted access

Research article

First published 2001-12

Brand Extensions: Prestige Brand Effects

Ashley Lye, P. Venkateswarlu, Jo Barrett

Australasian Marketing Journal

Select article: A latent class analysis of brand prestige

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Research article

First published 2009-8

A latent class analysis of brand prestige

Melvin Prince, Mark A. Davies

Model Assisted Statistics and Applications

Select article: A study of brand prestige in the casino industry: The moderating role of customer involvement

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Research article

First published 2018-1

A study of brand prestige in the casino industry: The moderating role of customer involvement

Heesup Han, JungHoon (Jay) Lee, Jinsoo Hwang

Tourism and Hospitality Research

Select article: Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry

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Research article

First published 2018-12

Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry

Jalal Rajeh Hanaysha, Richard Jan Pech

Global Business Review

Select article: Brand prestige and affordable luxury: The role of hotel guest experiences

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Research article

First published 2020-4

Brand prestige and affordable luxury: The role of hotel guest experiences

Ada Lo, Michelle Au Yeung

Journal of Vacation Marketing

Select article: A study on the application of the experience economy to luxury cruise passengers

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Research article

First published 2018-10

A study on the application of the experience economy to luxury cruise passengers

Jinsoo Hwang, Heesup Han

Tourism and Hospitality Research

Select article: What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

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Research article

First published 2010-5

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Alokparna Basu Monga, Deborah Roedder John

Journal of Marketing

Select article: Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context

Open access

Research article

First published 2024-11

Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context

Sandra Maria Correia Loureiro, Áurea Rodrigues, Catarina Martins

Journal of Creative Communications

Select article: An Empirical Investigation of the Relationship between Personality Traits,Prestige Sensitivity,and Fashion Consciousness of Generation Y in Australia

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Research article

First published 2012-11

An Empirical Investigation of the Relationship between Personality Traits,Prestige Sensitivity,and Fashion Consciousness of Generation Y in Australia

Riza Casidy

Australasian Marketing Journal

Select article: Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation

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Research article

First published 2021-11

Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation

Xing-Yu (Marcos) Chu, Chun-Tuan Chang, Angela Y. Lee

Journal of Marketing

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