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1-10 of 498 results for Brand preference

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Select article: Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

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Research article

First published 2011-8

Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Select article: Navigating Alcogenic Brand Environment: Exploring How Young Nigerians Negotiate and Make Sense of Alcohol Brand Preferences

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Research article

First published 2023-10

Navigating Alcogenic Brand Environment: Exploring How Young Nigerians Negotiate and Make Sense of Alcohol Brand Preferences

Emeka W. Dumbili, Kelechi Uwa-Robinson

Journal of Drug Issues

Select article: Influence of Branding on Preference-Based Decision Making

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Research article

First published 2013-7

Influence of Branding on Preference-Based Decision Making

Marios G. Philiastides, Roger Ratcliff

Psychological Science

Select article: How and when Alphanumeric Brand Names Affect Consumer Preferences

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Research article

First published 2010-12

How and when Alphanumeric Brand Names Affect Consumer Preferences

Kunter Gunasti, William T. Ross

Journal of Marketing Research

Select article: Knowledge of Brand and Preference

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Research article

First published 1995-6

Knowledge of Brand and Preference

Pamela Bonham, Dana Greenlee, Cherly Sue Herbert [...]

Psychological Reports

Select article: Brand Preference on the Edge of Customer Engagement,Mental Accounting,Attitude and Customers’ Biasness: An ISM Approach for Financial Products

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Research article

First published 2025-11

Brand Preference on the Edge of Customer Engagement,Mental Accounting,Attitude and Customers’ Biasness: An ISM Approach for Financial Products

Laxmikant Pattnaik, Saroj Kumar Sahoo, Sandhyarani Sahoo

Management and Labour Studies

Select article: Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

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Research article

First published 2017-11

Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

Kushagra Kulshreshtha, Vikas Tripathi, Naval Bajpai

Journal of Creative Communications

Select article: Nonprice antecedents of consumer preference for cyber and extension brands

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Research article

First published 2007-2

Nonprice antecedents of consumer preference for cyber and extension brands

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Select article: Consumer Ethnocentrism,Country Image and Local Brand Preference: The Case of the Colombian Textile,Apparel and Leather Industry

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Research article

First published 2017-10

Consumer Ethnocentrism,Country Image and Local Brand Preference: The Case of the Colombian Textile,Apparel and Leather Industry

Santiago Correa, Ana-Maria Parente-Laverde

Global Business Review

Select article: Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

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Research article

First published 2017-11

Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

Marina Puzakova, Hyokjin Kwak

Journal of Marketing

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