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Articles (718)

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1-10 of 718 results for Brand perception

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Select article: Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Retricted access

Research article

First published 2016-11

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Marleen Relling, Oliver Schnittka, Christian M. Ringle [...]

Journal of Interactive Marketing

Select article: The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

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Research article

First published 2021-6

The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

Abbas N. Albarq

Jindal Management Journal

Select article: Evaluating patients' perception towards generic and branded medicines: A segmentation approach

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Research article

First published 2017-12

Evaluating patients' perception towards generic and branded medicines: A segmentation approach

Md Moddassir Alam, Arun Mittal, Deepak Chawla

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

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Research article

First published 2016-3

An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Kavita Sharma, Shivani Garg

Vision: The Journal of Business Perspective

Select article: The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

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Research article

First published 2023-10

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

Johann Melzner, Priya Raghubir

Journal of Marketing Research

Select article: The Mediating Role of Trust: Investigating the Relationships among Employer Brand Perception and Turnover Intentions

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Research article

First published 2016-6

The Mediating Role of Trust: Investigating the Relationships among Employer Brand Perception and Turnover Intentions

Vaneet Kashyap, Santosh Rangnekar

Global Business Review

Select article: Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

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Research article

First published 2023

Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

Vikas Singla, Nidhi Sharma

Global Business Review

Select article: Perception of Co-Brands: An Empirical Study

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Research article

First published 2005-7

Perception of Co-Brands: An Empirical Study

Deepti Mannan, Anupam Bawa

Paradigm: A Management Research Journal

Select article: Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

Open access

Research article

First published 2022-7

Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

N. Nurlaela Arief, Aria Bayu Pangestu

Journal of Creative Communications

Select article: Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status

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Research article

First published 2021-6

Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status

Sandeep Kumar, Amit Gautam

Metamorphosis: A Journal of Management Research

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