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1-10 of 56 results for Brand legacy

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Select article: Assessing Expected Long-term Benefits for the Olympic Games: Delphi-AHP Approach from Korean Olympic Experts

Open access

Research article

First published 2022-10

Assessing Expected Long-term Benefits for the Olympic Games: Delphi-AHP Approach from Korean Olympic Experts

Seung-Jin Han, Won-Jae Lee, So-Hee Kim [...]

Sage Open

Select article: Authentic Roman type: historical legacies in contemporary Rome’s city brand

Retricted access

Research article

First published 2025-11

Authentic Roman type: historical legacies in contemporary Rome’s city brand

Stefano Presutti

Visual Communication

Select article: Haleeb: Rejuvenating the Market Leader of the Past

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Research article

First published 2021-9

Haleeb: Rejuvenating the Market Leader of the Past

Umair Usman, Rohail Ashraf, Muhammad Asif Khan

Asian Journal of Management Cases

Select article: MTR Foods—Redesigning Brand Identity and Brand Architecture

Retricted access

Case report

First published 2025-9

MTR Foods—Redesigning Brand Identity and Brand Architecture

Ruppal Walia Sharma, Renuka Kamath

Asian Journal of Management Cases

Select article: Catching the waves: The case of VRT's digital-first audio strategy

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Research article

First published 2025-10

Catching the waves: The case of VRT's digital-first audio strategy

Pieter Van der Elst, Catalina Iordache, Tim Raats

European Journal of Communication

Select article: Bodies,Brands,and Bullies: Culture Jamming and the Livestreaming of Engagement

Open access

Research article

First published 2024-10

Bodies,Brands,and Bullies: Culture Jamming and the Livestreaming of Engagement

David Murphy, Joshua Jarrett

Social Media + Society

Select article: The effects of news authorship,exclusiveness and media type in readers’ paying intent for online news: An experimental study

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Research article

First published 2021-7

The effects of news authorship,exclusiveness and media type in readers’ paying intent for online news: An experimental study

Manuel Goyanes, Juan Pablo Artero, Lara Zapata

Journalism

Select article: ‘He’s still the winner in my mind’: Maintaining the collective identity in sport through social creativity and group affirmation

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Research article

First published 2017-7

‘He’s still the winner in my mind’: Maintaining the collective identity in sport through social creativity and group affirmation

Ian Jones

Journal of Consumer Culture

Select article: Parle Products: The Journey of Budget Brand Toward Premiumization

Retricted access

Case report

First published 2021-1

Parle Products: The Journey of Budget Brand Toward Premiumization

A. Shivakanth Shetty, Kerena Anand, Raghavendra A. N.

Business Perspectives and Research

Select article: Old Monk: The Resurrection of a Heritage Brand

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Case report

First published 2020-7

Old Monk: The Resurrection of a Heritage Brand

A. Shivakanth Shetty, Kerena Anand, Dilip Chandra

Business Perspectives and Research

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