You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (128)

Journals (0)

1-10 of 128 results for Brand image associations

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Natural Monopoly Effect in Brand Image Associations

Retricted access

Research article

First published 2017-11

The Natural Monopoly Effect in Brand Image Associations

Lara Stocchi, Vipul Pare, Rachel Fuller [...]

Australasian Marketing Journal

Select article: The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Retricted access

Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

Select article: Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image

Retricted access

Research article

First published 2011-6

Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image

Garrett Sonnier, Andrew Ainslie

Journal of Marketing Research

Select article: The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Retricted access

Research article

First published 2009-6

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Gaëlle Pantin-Sohier

Recherche et Applications en Marketing (English Edition)

Select article: Model of Brand Salience of Consumer Skincare Soap Products

Retricted access

Research article

First published 2019-12

Model of Brand Salience of Consumer Skincare Soap Products

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

Select article: Visual Elicitation of Brand Perception

Retricted access

Research article

First published 2021-7

Visual Elicitation of Brand Perception

Daria Dzyabura, Renana Peres

Journal of Marketing

Select article: Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

Retricted access

Research article

First published 2017-7

Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

Svetlana Stepchenkova, Elena Shichkova

Journal of Travel Research

Select article: Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Retricted access

Research article

First published 2020-9

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Mbaye Fall Diallo

Recherche et Applications en Marketing (English Edition)

Select article: Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity

Open access

Research article

First published 2024-1

Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity

Ling Peng, Ifraz Adeel, Arslan Ayub [...]

Sage Open

Select article: Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

Retricted access

Research article

First published 2007-12

Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

Sara Dolnicar, Bettina Grün

Australasian Marketing Journal

1
2
3
•••
13
10 / page

Article type

Publication date

Subjects

Access