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Research article

First published 2007-7

Brand Identities: A Framework for Successful Branding

Phani Tej Adidam

Paradigm: A Management Research Journal

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Case report

First published 2025-9

MTR Foods—Redesigning Brand Identity and Brand Architecture

Ruppal Walia Sharma, Renuka Kamath

Asian Journal of Management Cases

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Research article

First published 2010-11

Experiences of Brands and National Identity

Sandy Bulmer, Margo Buchanan-Oliver

Australasian Marketing Journal

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Research article

First published 2004-7

Creating Brand Identity for Generic Products

Don Williams

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Other

First published 2009-03

Towards an identity-based branding

Christoph Burmann, Sabrina Hegner, Nicola Riley

Marketing Theory

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Research article

First published 2017-2

Identity lost? The personal impact of brand journalism

Avery E Holton, Logan Molyneux

Journalism

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Research article

First published 2011-8

Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2018-5

Ethical branding as a discoursive resource for employee identity work: A case study

Philipp K. Wegerer

German Journal of Human Resource Management: Zeitschrift für Personalforschung

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Research article

First published 2017-4

Incorporating the creative subject: Branding outside–in through identity incentives

Nada Endrissat, Dan Kärreman, Claus Noppeney

Human Relations

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