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1-10 of 230 results for Brand identification

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Select article: Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

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Research article

First published 2016-4

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Ibrahim Alnawas, Shadi Altarifi

Journal of Vacation Marketing

Select article: Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Open access

Research article

First published 2015-4

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Select article: Energizing the Reseller's Sales Force: The Power of Brand Identification

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Research article

First published 2010-7

Energizing the Reseller's Sales Force: The Power of Brand Identification

Douglas E. Hughes, Michael Ahearne

Journal of Marketing

Select article: Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

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Research article

First published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Select article: Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

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Research article

First published 2018-7

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong [...]

Journal of Travel Research

Select article: Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

Open access

Research article

First published 2021-7

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

James Agyei, Shaorong Sun, Emmanuel Kofi Penney [...]

Sage Open

Select article: Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification

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Research article

First published 2021-11

Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification

Nawab Ali Khan, Shubhangi Bharadwaj, Aaisha Khatoon [...]

Management and Labour Studies

Select article: Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

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Research article

First published 2017-5

Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Yi He, Qimei Chen, Ruby P. Lee [...]

Journal of Interactive Marketing

Select article: Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

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Research article

First published 2016-6

Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

Henry Wear, Bob Heere, Aaron Clopton

Sport Marketing Quarterly

Select article: Linking Employer Brand Image and Work Engagement: Modelling Organizational Identification and Trust in Organization as Mediators

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Research article

First published 2019-12

Linking Employer Brand Image and Work Engagement: Modelling Organizational Identification and Trust in Organization as Mediators

Vaneet Kashyap, Richa Chaudhary

South Asian Journal of Human Resources Management

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