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Retricted access

Research article

First published 2019-8

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm

Journal of Interactive Marketing

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Research article

First published 2017-6

Ritualization: A Strategic Tool to Position Brands in International Markets

Amalesh Sharma, V. Kumar, Sourav Bikash Borah

Journal of International Marketing

Open access

Research article

First published 2021-7

Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust

Xie Ling, Muhammad Faisal Shahzad, Zia ul Abrar [...]

Sage Open

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Other

First published 2010-11

Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Brent L. Rollins, Karen King, George Zinkhan [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2020-9

Travel Branding in Tourism 4.0: Case Study Vietnam Travel

Hoang Thi Van, Vo Minh Hieu

Journal of Asian and African Studies

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Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

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Research article

First published 2024

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

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Research article

First published 2003-8

Should a company have message boards on its Web sites?

Jyh-Shen Chiou, Cathy Cheng

Journal of Interactive Marketing

Open access

Research article

First published 2023-4

The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic

Hwai-Shuh Shieh, Shu-Chen Lin

Sage Open

Retricted access

Research article

First published 2013-9

Brand Licensing: What Drives Royalty Rates?

Satish Jayachandran, Peter Kaufman, V. Kumar [...]

Journal of Marketing

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