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Articles (33)

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1-10 of 33 results for Brand essence

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Select article: Essence: The Structure and Dynamics of the Brand

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Research article

First published 2009

Essence: The Structure and Dynamics of the Brand

Chris Barnham

International Journal of Market Research

Select article: Authenticity is Contagious: Brand Essence and the Original Source of Production

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Research article

First published 2014-6

Authenticity is Contagious: Brand Essence and the Original Source of Production

George E. Newman, Ravi Dhar

Journal of Marketing Research

Select article: Essence: The Structure and Dynamics of the Brand

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Research article

First published 2009

Essence: The Structure and Dynamics of the Brand

International Journal of Market Research

Select article: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

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Research article

First published 2021-5

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Anniek W. Eigenraam, Jiska Eelen, Peeter W.J. Verlegh

Journal of Interactive Marketing

Select article: Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

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Research article

First published 2003-7

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Stephen Brown, Robert V. Kozinets, John F. Sherry

Journal of Marketing

Select article: The Concept of Branding: Is It Relevant to Nursing?

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Research article

First published 2004-10

The Concept of Branding: Is It Relevant to Nursing?

Mary C. Dominiak

Nursing Science Quarterly

Select article: White Label Fragrances: Struggles of Small Business in Botswana

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Case report

First published 2023-6

White Label Fragrances: Struggles of Small Business in Botswana

Jashim Uddin Ahmed, Asma Ahmed, Mohammad Jasim Uddin [...]

Journal of Operations and Strategic Planning

Select article: More than Fit: Brand Extension Authenticity

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First published 2012-12

More than Fit: Brand Extension Authenticity

Susan Spiggle, Hang T. Nguyen, Mary Caravella

Journal of Marketing Research

Select article: Dwelling dynamics in consumption encampments

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Research article

First published 2018-6

Dwelling dynamics in consumption encampments

Tonya Williams Bradford, John F. Sherry

Marketing Theory

Select article: Myth and Symbol in Nursing Theories

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Research article

First published 2005-07

Myth and Symbol in Nursing Theories

F. Beryl Pilkington

Nursing Science Quarterly

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