Sage Journals: Discover world-class research

Retricted access

Research article

First published 2016-3

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2017

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2020-3

Effects of emotions and brand personality on consumer commitment,via the mediating effects of brand trust and attachment

Rita Valette-Florence, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2020-8

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Kristopher O. Keller, Inge Geyskens, Marnik G. Dekimpe

Journal of Marketing Research

Retricted access

Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2008-5

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

Jing Lei, Niraj Dawar, Jos Lemmink

Journal of Marketing

Retricted access

Research article

First published 2022-7

Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations

Luciana Brandão Ferreira, Janaina de Moura Engracia Giraldi, Glauber Eduardo de Oliveira Santos [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2008-6

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Rebecca J. Slotegraaf, Koen Pauwels

Journal of Marketing Research

Retricted access

Research article

First published 2020-6

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment

Peter J. Danaher, Tracey S. Danaher, Michael Stanley Smith [...]

Journal of Marketing Research

Retricted access

Research article

First published 2010-10

The Long-Term Effect of Marketing Strategy on Brand Sales

M. Berk Ataman, Harald J. Van Heerde, Carl F. Mela

Journal of Marketing Research

Search results