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1-10 of 388 results for Brand distinctiveness

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Select article: How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

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Research article

First published 2024-9

How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

Larissa Mae Bali, Zachary William Anesbury, Peilin Phua [...]

International Journal of Market Research

Select article: Building the Netflix Brand: Franchise Logic,Authorship,and Distinction in the Promotion of Stranger Things

Open access

Research article

First published 2025-9

Building the Netflix Brand: Franchise Logic,Authorship,and Distinction in the Promotion of Stranger Things

Filipa Antunes

Television & New Media

Select article: Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

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Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

Select article: Evidence concerning the Importance of Perceived Brand Differentiation

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Research article

First published 2007-12

Evidence concerning the Importance of Perceived Brand Differentiation

Jenni Romaniuk, Byron Sharp, Andrew Ehrenberg

Australasian Marketing Journal

Select article: Strategic distance and hotel popularity: Moderating effects of brand positioning

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Research article

First published 2025

Strategic distance and hotel popularity: Moderating effects of brand positioning

Jun Yu, Jaehyun You, Jungwon Lee

Tourism and Hospitality Research

Select article: Culture and Imported Products: Extending Optimal Distinctiveness Theory with Acculturation

Open access

Research article

First published 2025-4

Culture and Imported Products: Extending Optimal Distinctiveness Theory with Acculturation

Nguyen Le, Sang Tan Huynh, Thanh Thi Bui [...]

Sage Open

Select article: Developing a sense of place toolkit: Identifying destination uniqueness

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Research article

First published 2019-10

Developing a sense of place toolkit: Identifying destination uniqueness

David Jarratt, Chris Phelan, Jenny Wain [...]

Tourism and Hospitality Research

Select article: Incommensurability and Paradigm Crossing: Folding the EGs Back into the Omelet or Blood in the Water? ☆

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Research article

First published 2018-11

Incommensurability and Paradigm Crossing: Folding the EGs Back into the Omelet or Blood in the Water? ☆

Michael Shaw, Andrew Nowicki

Australasian Marketing Journal

Select article: When David Met Victoria

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Research article

First published 2011-9

When David Met Victoria

Marie-Agnès Parmentier

Family Business Review

Select article: How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal

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Research article

First published 2017

How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal

Abhishek Pathak, Gemma A. Calvert, Elison A.C. Lim

International Journal of Market Research

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