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1-10 of 97 results for Brand character

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Select article: Brand Characters on Packaging,a Catalyst for Children's Purchase Request: The Moderating Effect of the Narrative Presentation of the Character,the Child's Familiarity with the Character and the Child's Educational Level

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Research article

First published 2011-12

Brand Characters on Packaging,a Catalyst for Children's Purchase Request: The Moderating Effect of the Narrative Presentation of the Character,the Child's Familiarity with the Character and the Child's Educational Level

Valérie Hémar-Nicolas

Recherche et Applications en Marketing (English Edition)

Select article: Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

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Research article

First published 2016-11

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Marleen Relling, Oliver Schnittka, Christian M. Ringle [...]

Journal of Interactive Marketing

Select article: Branding consumerism: Cross-media characters and story-worlds at the turn of the 20th century

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Research article

First published 2015-11

Branding consumerism: Cross-media characters and story-worlds at the turn of the 20th century

Matthew Freeman

International Journal of Cultural Studies

Select article: A Teenie Weenie amount of ‘Goodwill’: Cross-media character brand merchandizing in the 1920s

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Research article

First published 2012-11

A Teenie Weenie amount of ‘Goodwill’: Cross-media character brand merchandizing in the 1920s

Avi Santo

Journal of Consumer Culture

Select article: Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Open access

Research article

First published 2021-10

Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Jong Ho Lee, Heejun Park

Sage Open

Select article: Alcoholic Beverage Sales Promotion: An Initial Investigation of the Role of Warning Messages and Brand Characters among Consumers over and under the Legal Drinking Age

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Research article

First published 1998-3

Alcoholic Beverage Sales Promotion: An Initial Investigation of the Role of Warning Messages and Brand Characters among Consumers over and under the Legal Drinking Age

Judith A. Garretson, Scot Burton

Journal of Public Policy & Marketing

Select article: The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences

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Research article

First published 2006-04

The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences

Rosa Chun, Gary Davies

Journal of the Academy of Marketing Science

Select article: Creating Customer Value Focused Organization Through Employment Branding

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Research article

First published 2002-7

Creating Customer Value Focused Organization Through Employment Branding

Tapan K Panda

Management and Labour Studies

Select article: What Holds Ethical Consumers to a Cosmetics Brand

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Research article

First published 2016-4

What Holds Ethical Consumers to a Cosmetics Brand

Rosa Chun

Business & Society

Select article: Nonprice antecedents of consumer preference for cyber and extension brands

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Research article

First published 2007-2

Nonprice antecedents of consumer preference for cyber and extension brands

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

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