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Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Retricted access

Research article

First published 2016-2

The influences of brand benefits on brand loyalty: Intermediate mechanisms

Shyh-Ming Huang, Shyh-Rong Fang, Shih-Chieh Fang [...]

Australian Journal of Management

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Research article

First published 2018-12

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

Retricted access

Research article

First published 2020-3

An integrative typology of relational benefits and costs in social media brand pages

Georgios Tsimonis, Sergios Dimitriadis, Suha Omar

International Journal of Market Research

Retricted access

Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

Retricted access

Research article

First published 2021-7

Branding of Government Services: Benefits and Challenges

Aravind Reghunathan

IIM Kozhikode Society & Management Review

Open access

Research article

First published 2020-6

The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?

Bernadette J. van Ewijk, Jan-Benedict E.M. Steenkamp, Els Gijsbrechts

Journal of International Marketing

Open access

Research article

First published 2024

Working (out) with fitness influencers – benefits for the fitness influencer,user health,and the endorsed brand: Key factors and the role of gender and brand familiarity

Julia Durau, Sandra Diehl, Ralf Terlutter

DIGITAL HEALTH

Retricted access

Research article

First published 2023

CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process

Maroof Ahmad Mir, Anubhuti Dwivedi

Vision: The Journal of Business Perspective

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Research article

First published 2013-6

Determinants of Brand Trust for FMCG Products with Special Reference to Shampoos Category

Bikramjit Rishi

Asia-Pacific Journal of Management Research and Innovation

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