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1-10 of 150 results for Brand avoidance

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Select article: Brand Avoidance,Genetic Modification,and Brandlessness

Retricted access

Research article

First published 2012-11

Brand Avoidance,Genetic Modification,and Brandlessness

Michael Shyue Wai Lee, Denise Conroy, Judith Motion

Australasian Marketing Journal

Select article: Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance

Retricted access

Research article

First published 2024-2

Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance

Bingxuan Guo, Dian Wang

Journal of Marketing Research

Select article: Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

Retricted access

Research article

First published 2019-3

Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

Yu-Shan (Sandy) Huang, Yao-Chin Wang, Pei-Jou Kuo

Journal of Hospitality & Tourism Research

Select article: Branding Palliative Care Units by Avoiding the Terms “Palliative” and “Hospice”

Open access

Research article

First published 2017

Branding Palliative Care Units by Avoiding the Terms “Palliative” and “Hospice”

Ying-Xiu Dai, Tzeng-Ji Chen, Ming-Hwai Lin

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

Select article: More on Avoiding Opiate Toxicity with PCA by Proxy;Brand Name Arixtra (Fondaparinux) Confused with Laboratory Test for Anti-Factor Xa;Avoid “AD” as an Abbreviation for “Right Ear”

Retricted access

Research article

First published 2002-8

More on Avoiding Opiate Toxicity with PCA by Proxy;Brand Name Arixtra (Fondaparinux) Confused with Laboratory Test for Anti-Factor Xa;Avoid “AD” as an Abbreviation for “Right Ear”

Michael R. Cohen

Hospital Pharmacy

Select article: Brands as Signals: A Cross-Country Validation Study

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Research article

First published 2006-1

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem, Joffre Swait, Ana Valenzuela

Journal of Marketing

Select article: Up,Up,and Away: Upgrading as a Response to Dissimilar Brand Users

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Research article

First published 2019-2

Up,Up,and Away: Upgrading as a Response to Dissimilar Brand Users

Yajin Wang, Deborah Roedder John

Journal of Marketing Research

Select article: Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies

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Research article

First published 2002-3

Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies

June N.P. Francis, Janet P.Y. Lam, Jan Walls

Journal of International Marketing

Select article: Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

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Research article

First published 2016-7

Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

Kristopher O. Keller, Marnik G. Dekimpe, Inge Geyskens

Journal of Marketing

Select article: Consumer self‐design and brand competition

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Research article

First published 2023-08

Consumer self‐design and brand competition

Zheyin (Jane) Gu, Giri K. Tayi

Production and Operations Management

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