You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (1281)

Journals (0)

1-10 of 1281 results for Brand Value

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Effects of Employer Branding on Value Congruence and Brand Love

Retricted access

Research article

First published 2021

The Effects of Employer Branding on Value Congruence and Brand Love

Yunsik Kim, Tiffany S. Legendre

Journal of Hospitality & Tourism Research

Select article: Separation of Brand Equity and Brand Value

Retricted access

Research article

First published 2010-10

Separation of Brand Equity and Brand Value

Munish Kumar Tiwari

Global Business Review

Select article: Investigating the Idiosyncratic Nature of Brand Value

Retricted access

Research article

First published 2007-12

Investigating the Idiosyncratic Nature of Brand Value

Karen W. Miller

Australasian Marketing Journal

Select article: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Retricted access

Research article

First published 2026

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Abdullah Bas, Emre Sahin Dölarslan

Journal of Creating Value

Select article: Are Brand Value and Firm Value Related? An Empirical Examination

Retricted access

Research article

First published 2025-4

Are Brand Value and Firm Value Related? An Empirical Examination

Rajesh Kumar, K. S. Sujit, K. A. Waheed [...]

Global Business Review

Select article: Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

Retricted access

Research article

First published 2006-04

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

Thomas J. Madden, Frank Fehle, Susan Fournier

Journal of the Academy of Marketing Science

Select article: The destructive side of branding: A heuristic model for analyzing the value of branding practice

Free access

Research article

First published 2018-3

The destructive side of branding: A heuristic model for analyzing the value of branding practice

Jon Bertilsson, Jens Rennstam

Organization

Select article: Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Retricted access

Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

Select article: Consumer Brand Value Co-creation Typology

Retricted access

Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

Select article: The Effect of Brand Class,Brand Awareness,and Price on Customer Value and Behavioral Intentions

Retricted access

Research article

First published 2000-05

The Effect of Brand Class,Brand Awareness,and Price on Customer Value and Behavioral Intentions

Haemoon Oh

Journal of Hospitality & Tourism Research

1
2
3
•••
129
10 / page

Article type

Publication date

Subjects

Access