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Retricted access

Research article

First published 2012-1

The Effect of Brand Acquisition and Disposal on Stock Returns

Michael A. Wiles, Neil A. Morgan, Lopo L. Rego

Journal of Marketing

Retricted access

Research article

First published 2009-1

Brand Portfolio Strategy and Firm Performance

Neil A. Morgan, Lopo L. Rego

Journal of Marketing

Free access

Research article

First published 2006-7

Kurlon Ltd.

Simon George

Vikalpa: The Journal for Decision Makers

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Research article

First published 2001-12

Executive Insights: The Global Network Communications Agency

Marye Tharp, Jaeseok Jeong

Journal of International Marketing

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Research article

First published 2016-6

Differentials in Information Technology Professional Category and Turnover Propensity: A Study

Subhendu Chakrabarti, Sumana Guha

Global Business Review

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Research article

First published 2022-5

Multilayer fuzzy cognitive maps for the management of the professional sports product based on the “par conditio” principle

Yolmer Romero, Jose Aguilar, Oswaldo Terán

International Journal of Knowledge-Based and Intelligent Engineering Systems

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Research article

First published 2023-05-04

Decision support for technology transfer using fuzzy quality function deployment and a fuzzy inference system

Amir Homayoun Sarfaraz, Amir Karbassi Yazdi, Thomas Hanne [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2004-5

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

Bharat N. Anand, Ron Shachar

Journal of Marketing Research

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Research article

First published 2009-11

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

Martha Myslinski Tipton, Sundar G. Bharadwaj, Diana C. Robertson

Journal of Marketing

Open access

Research article

First published 2024-1

How to signal product variety on pack: an investigation of color and image cues

Ella Ward, Jenni Romaniuk, Giang Trinh [...]

International Journal of Market Research

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