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1-10 of 37 results for Brand Passion

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Select article: I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion

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Research article

First published 2025-7

I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion

Vivek Pani Gumparthi, Vamsidhar Ambatipudi, Amandeep Singh Narang

Business Perspectives and Research

Select article: Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

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Research article

First published 2022-10-12

Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Select article: Openness to Experience and Player Satisfaction in a Simulation Game

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Research article

First published 2024-6

Openness to Experience and Player Satisfaction in a Simulation Game

Vinod Dumblekar, Suresh Paul Antony, Upinder Dhar

Simulation & Gaming

Select article: Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective

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Research article

First published 2022

Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective

Tijo Thomas, Dikshitha S. Jain

Vision: The Journal of Business Perspective

Select article: Discordant fandom and global football brands: ‘Let the people sing’

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Research article

First published 2017-11

Discordant fandom and global football brands: ‘Let the people sing’

Paul Hewer, Martin Gannon, Renzo Cordina

Journal of Consumer Culture

Select article: A relational insight of brand personification in business-to-business markets

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Research article

First published 2010-6

A relational insight of brand personification in business-to-business markets

Suraksha Gupta, T. C. Melewar, Michael Bourlakis

Journal of General Management

Select article: Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

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Research article

First published 2016-4

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Ibrahim Alnawas, Shadi Altarifi

Journal of Vacation Marketing

Select article: Brand Love

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Research article

First published 2012-3

Brand Love

Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi

Journal of Marketing

Select article: What’s Phase 2? Crafting the Value Proposition for Applied and Clinical Sociology

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Research article

First published 2022-6

What’s Phase 2? Crafting the Value Proposition for Applied and Clinical Sociology

Gary C. David

Journal of Applied Social Science

Select article: Spaces of hope,enlivenment and entanglement: Explorations in the spatial logic of celebrity culinary brands

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Research article

First published 2013-3

Spaces of hope,enlivenment and entanglement: Explorations in the spatial logic of celebrity culinary brands

Paul Hewer, Douglas Brownlie

Journal of Consumer Culture

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