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Articles (65)

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1-10 of 65 results for Brand Name Perceptions

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Select article: An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

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Research article

First published 2016-3

An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Kavita Sharma, Shivani Garg

Vision: The Journal of Business Perspective

Select article: Brand Name Awareness and Image Perception of Women's Daytime Apparel

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Research article

First published 1990-12

Brand Name Awareness and Image Perception of Women's Daytime Apparel

Yoon-Hee Kwon

Perceptual and Motor Skills

Select article: Working Women's Perceptions of Brand-Name Apparel in Enhancement of Their Occupational Attributes

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Research article

First published 1994-10

Working Women's Perceptions of Brand-Name Apparel in Enhancement of Their Occupational Attributes

Yoon-Hee Kwon

Perceptual and Motor Skills

Select article: Effect of Private,Designer,and National Brand Names on Shoppers' Perception of Apparel Quality and Price

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Research article

First published 1991-01

Effect of Private,Designer,and National Brand Names on Shoppers' Perception of Apparel Quality and Price

Sandra M. Forsythe

Clothing and Textiles Research Journal

Select article: Determinants of paying attention to the logos of online travel agencies

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Research article

First published 2023-10

Determinants of paying attention to the logos of online travel agencies

Grzegorz Godlewski, Mirosław Zalech

Journal of Vacation Marketing

Select article: The Influence of Price,Store Name,and Brand Name on Perception of Product Quality

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Research article

First published 1976-09

The Influence of Price,Store Name,and Brand Name on Perception of Product Quality

Barry Render, Thomas S. O'Connor

Journal of the Academy of Marketing Science

Select article: The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

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Research article

First published 1993-7

The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

Teresa M. Pavia, Janeen Arnold Costa

Journal of Marketing

Select article: The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

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Research article

First published 1989-8

The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research

Select article: Brand Name Translation: Language Constraints,Product Attributes,and Consumer Perceptions in East and Southeast Asia

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Research article

First published 2002-6

Brand Name Translation: Language Constraints,Product Attributes,and Consumer Perceptions in East and Southeast Asia

F.C. (Frank) Hong, Anthony Pecotich, Clifford J. Shultz

Journal of International Marketing

Select article: Foreign Branding and Its Effects on Product Perceptions and Attitudes

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Research article

First published 1994-5

Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt, Laurette Dubé

Journal of Marketing Research

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