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1-10 of 781 results for Brand Image

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Select article: Image of Luxury Brands

Open access

Research article

First published 2016-4

Image of Luxury Brands

Mónica Díaz-Bustamante, Sonia Carcelén, María Puelles

Sage Open

Select article: Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Select article: Brand Image Formation as a Function of Involvement and Familiarity

Retricted access

Research article

First published 2009-1

Brand Image Formation as a Function of Involvement and Familiarity

Mala Srivastava, Rutu Mody Kamdar

Paradigm: A Management Research Journal

Select article: Using brand awareness and brand image in tourism channels of distribution

Retricted access

Research article

First published 2000-04

Using brand awareness and brand image in tourism channels of distribution

Tracy Woodward

Journal of Vacation Marketing

Select article: Brand Portfolio,Corporate Image,and Reputation: Managing Brand Deletions

Retricted access

Research article

First published 2006-04

Brand Portfolio,Corporate Image,and Reputation: Managing Brand Deletions

Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch

Journal of the Academy of Marketing Science

Select article: Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

Retricted access

Research article

First published 2011-8

Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Select article: Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates

Retricted access

Research article

First published 2018-8

Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates

Hang-Yee Chan, Maarten Boksem, Ale Smidts

Journal of Marketing Research

Select article: Gaming Destination Images: Implications for Branding

Retricted access

Research article

First published 2010-02

Gaming Destination Images: Implications for Branding

Erin Kneesel, Seyhmus Baloglu, Michelle Millar

Journal of Travel Research

Select article: Brand Image Mapping: A Study on Bathing Soaps

Retricted access

Research article

First published 2016-8

Brand Image Mapping: A Study on Bathing Soaps

Jitendra K. Das, Om Prakash, Varsha Khattri

Global Business Review

Select article: Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image

Retricted access

Research article

First published 2024

Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image

Kong Hui Min, Lin Woon Leong

Vision: The Journal of Business Perspective

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