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Research article

First published 2006-11

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim [...]

Journal of Marketing Research

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Research article

First published 2021-6

Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations

Mandeep Kaur Ghuman, Yadvinder Parmar, Bikram Jit Singh Mann

Global Business Review

Open access

Research article

First published 2024-9

Semiotic protocols for cultural trend analysis in strategic communication: Brand cases from the telecommunications sector

Manuel Pinto Grunfeld, Nelson Pinheiro Gomes

International Journal of Market Research

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Research article

First published 2017-7

Harvesting Brand Information from Social Tags

Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan

Journal of Marketing

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Research article

First published 2016-5

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Andrea Kähr, Bettina Nyffenegger, Harley Krohmer [...]

Journal of Marketing

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Review article

First published 2025-3

Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis

Shaunak Roy, Shivaji Banerjee

FIIB Business Review

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Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

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Research article

First published 2024

Maledia Broadcasting: Getting Ready to Go on Air

Keyoor Purani, Priya Premi, Joffi Thomas

Asian Journal of Management Cases

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Research article

First published 2005-08

Constructing the source: metaphor as a discourse strategy

Lionel Wee

Discourse Studies

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Research article

First published 2018-10

Digital Methods for Ethnography: Analytical Concepts for Ethnographers Exploring Social Media Environments

Alessandro Caliandro

Journal of Contemporary Ethnography

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