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Research article

First published 2021-10

Drivers of Brand Engagement: The Role of Brand Communities

Sumanjit Dass, Rahul Sethi, Sapna Popli [...]

Global Business Review

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Research article

First published 2016-7

When totems beget clans: The brand symbol as the defining marker of brand communities

Greg Stratton, Jeremy Northcote

Journal of Consumer Culture

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

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Research article

First published 2021-5

Rethinking the brand–community relationship: Wearing a biggie in Harlem

Jeffrey Lane

Journal of Consumer Culture

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Research article

First published 2016-11

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Marleen Relling, Oliver Schnittka, Christian M. Ringle [...]

Journal of Interactive Marketing

Open access

Research article

First published 2026-1

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

Yi-Ying Linda Yu, Wen-Cheng Lin

Sage Open

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

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Research article

First published 2012-4

An Exploration of Rural Community Branding Efforts from the Perspective of Community Residents

Jane Swinney, Chunmin Lang, Rodney Runyan

International Journal of Rural Management

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Research article

First published 2017-12

Online brand community practices and the construction of brand legitimacy

Henri Hakala, Laura Niemi, Marko Kohtamäki

Marketing Theory

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Research article

First published 2011-9

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

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