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Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 1994-11

Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall

J. Wesley Hutchinson, Kalyan Raman, Murali K. Mantrala

Journal of Marketing Research

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Research article

First published 1987-5

A Simultaneous Approach to Market Segmentation and Market Structuring

Rajiv Grover, V. Srinivasan

Journal of Marketing Research

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Research article

First published 2000-2

Inferring Latent Brand Dependencies

Ulf Böckenholt, William R. Dillon

Journal of Marketing Research

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Research article

First published 1992-5

Brand Choice,Purchase Incidence,and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin, Sunil Gupta

Journal of Marketing Research

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Announcement

First published 1980-8

Stochastic Preference Theory: Some Unresolved Questions

Joan Zielinski

Journal of Marketing Research

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Research article

First published 1994-2

Benchmarks for Discrete Choice Models

Manohar U. Kalwani, Robert J. Meyer, Donald G. Morrison

Journal of Marketing Research

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Research article

First published 1991-2

Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

Randolph E. Bucklin, V. Srinivasan

Journal of Marketing Research

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Research article

First published 1990-8

Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

Barbara E. Kahn, Therese A. Louie

Journal of Marketing Research

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Research article

First published 1987-11

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing Research

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