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Articles (210)

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1-10 of 210 results for Brand China

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Select article: A Brief History of Branding in China

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First published 2010-9

A Brief History of Branding in China

Giana M. Eckhardt, Anders Bengtsson

Journal of Macromarketing

Select article: Brand Meaning Rigidity in China

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Research article

First published 2015-6

Brand Meaning Rigidity in China

Giana M. Eckhardt, Anders Bengtsson

Journal of Macromarketing

Select article: Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

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Research article

First published 2022-8

Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

Xiufang (Leah) Li, Juan Feng

European Journal of Cultural Studies

Select article: Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

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Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

Select article: The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

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Research article

First published 2015-11

The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

Lala Hu, Francesca Checchinato

Australasian Marketing Journal

Select article: Evaluating the effectiveness of China’s nation branding with data from social media

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Research article

First published 2020-3

Evaluating the effectiveness of China’s nation branding with data from social media

Lan He, Rongdang Wang, Mingshan Jiang

Global Media and China

Select article: Youth culture,music,and cell phone branding in China

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Research article

First published 2005-08

Youth culture,music,and cell phone branding in China

Jing Wang

Global Media and Communication

Select article: China’s ‘Fake’ Apple Store: Branded Space,Intellectual Property and the Global Culture Industry

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Research article

First published 2014-7

China’s ‘Fake’ Apple Store: Branded Space,Intellectual Property and the Global Culture Industry

Fan Yang

Theory,Culture & Society

Select article: Bottom-up cluster branding through boundary spanners: The case of the Jingdezhen ceramics cluster in China

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Research article

First published 2023-11

Bottom-up cluster branding through boundary spanners: The case of the Jingdezhen ceramics cluster in China

Di Wu, Neil M. Coe

Urban Studies

Select article: Refashioning Post-Cosmopolitan China: A Critical Discourse Analysis of Prada’s Use of China Women’s National Football Team Athletes as Brand Embodiments

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Research article

First published 2025

Refashioning Post-Cosmopolitan China: A Critical Discourse Analysis of Prada’s Use of China Women’s National Football Team Athletes as Brand Embodiments

Ling’ai Wang, Hanhan Xue, Joshua I. Newman

Communication & Sport

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