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Research article

First published 2018-8

Consumer Advocacy for Luxury Brands

Anwar Sadat Shimul, Ian Phau

Australasian Marketing Journal

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Other

First published 2010-12

Professor Brand Advocacy: Do Brand Relationships Matter?

Ravi K. Jillapalli, James B. Wilcox

Journal of Marketing Education

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Research article

First published 2025-4

Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

Nilsah Cavdar Aksoy, Nihal Yazici

Journal of Vacation Marketing

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Research article

First published 2023-4

Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang

International Journal of Business Communication

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Research article

First published 2026

Unlocking hotel brand advocacy: The role of perceived technological empowerment,AI service quality,and customer readiness

Hazem Ahmed Khairy, Wagih M. E. Salama, Mohamed Ahmed Suliman

Human Systems Management

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Research article

First published 2020-12

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Chris Hydock, Neeru Paharia, Sean Blair

Journal of Marketing Research

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Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

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Research article

First published 2026

Eco-initiatives and emotional bonds: The impact of environmental sustainability on brand advocacy through brand love and happiness

Ibrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli [...]

Journal of Vacation Marketing

Open access

Research article

First published 2024-11

Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context

Sandra Maria Correia Loureiro, Áurea Rodrigues, Catarina Martins

Journal of Creative Communications

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Research article

First published 2018-8

Don't Just “Like” Me,Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media

Rebecca VanMeter, Holly A. Syrdal, Susan Powell-Mantel [...]

Journal of Interactive Marketing

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