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Open access

Research article

First published 2016-6

Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit

Komal Nagar

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

Retricted access

Research article

First published 2013-11

The Sponsor-Event Geographical Match as a Dimension of Event-Sponsor Fit: An Investigation in Europe and North America

François A. Carrillat, Alain d'Astous, Victor Davoine

Australasian Marketing Journal

Retricted access

Research article

First published 2006-6

Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition,Affect,and Behavioral Intentions

Gi-Yong Koo, Jerome Quarterman, Leisa Flynn

Sport Marketing Quarterly

Retricted access

Research article

First published 2013-6

Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers

Angeline G. Close, Russell Lacey

Sport Marketing Quarterly

Retricted access

Research article

First published 2018-10

Assessing Rock Climbers’ Functional Needs in Climbing Pants

Dawn Michaelson, Karla P. Teel, Veena Chattaraman

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2017-9

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

David M. Woisetschläger, Christof Backhaus, T. Bettina Cornwell

Journal of Marketing

Search results

Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

The Sponsor-Event Geographical Match as a Dimension of Event-Sponsor Fit: An Investigation in Europe and North America

Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition,Affect,and Behavioral Intentions

Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers

Assessing Rock Climbers’ Functional Needs in Climbing Pants

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions