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Articles (69)

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1-10 of 69 results for Brand/value awareness

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Select article: Linkages Between Advertising Value Perception,Context Awareness Value,Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Open access

Research article

First published 2024-11

Linkages Between Advertising Value Perception,Context Awareness Value,Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Shikha Karamchandani, Anushree Karani, Mitesh Jayswal

Vision: The Journal of Business Perspective

Select article: The Effect of Brand Class,Brand Awareness,and Price on Customer Value and Behavioral Intentions

Retricted access

Research article

First published 2000-05

The Effect of Brand Class,Brand Awareness,and Price on Customer Value and Behavioral Intentions

Haemoon Oh

Journal of Hospitality & Tourism Research

Select article: Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Retricted access

Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

Select article: Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Retricted access

Research article

First published 2009-10

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton

Clothing and Textiles Research Journal

Select article: Branding of Prescription Medicines to Australian Consumers

Retricted access

Research article

First published 2007-12

Branding of Prescription Medicines to Australian Consumers

Danika V. Hall, Sandra C. Jones

Australasian Marketing Journal

Select article: Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Retricted access

Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Select article: Qualia: Touching the Inner Needs of Consumers' Hearts

Retricted access

Research article

First published 2019-2

Qualia: Touching the Inner Needs of Consumers' Hearts

Han-Jen Niu

Australasian Marketing Journal

Select article: Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

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Research article

First published 2009-11

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

Alexander Krasnikov, Saurabh Mishra, David Orozco

Journal of Marketing

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Retricted access

Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

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Research article

First published 2010-12

Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

Ching-Fu Chen, Odonchimeg Myagmarsuren

Tourism Economics

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