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Research article

First published 2013-9

Consumption lives at the bottom of the pyramid

Maria Piacentini, Kathy Hamilton

Marketing Theory

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Research article

First published 2017-9

Rethinking the bottom of the pyramid

Alex Faria, Marcus Hemais

Marketing Theory

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Research article

First published 2013-9

Situated bottom of the pyramid markets and the multinational corporation

James R. Faulconbridge

Marketing Theory

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Research article

First published 2020-05-29

A bibliometric analysis of the Base/Bottom of the Pyramid research

Maria Alejandra Pineda-Escobar, José M. Merigó

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2013-12

Innovation and Scaling of ICT for the Bottom-Of-The-Pyramid

Chris Foster, Richard Heeks

Journal of Information Technology

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Research article

First published 2012-12

Revisiting the Debate over the Bottom of the Pyramid Market

Arpita Agnihotri

Journal of Macromarketing

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Research article

First published 2017-2

Business models at the bottom of the pyramid

Ted Ladd

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2024-9

The launch of a local spice brand: Fortune at the Bottom of the Pyramid

Faheem Bukhari, Saima Hussain, Muhammad Zaki Rashidi [...]

Asian Journal of Management Cases

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Research article

First published 2022-5

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

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Research article

First published 2013-9

What are bottom of the pyramid markets and why do they matter?

Katy Mason, Ronika Chakrabarti, Ramendra Singh

Marketing Theory

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