Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2013

Consumption lives at the bottom of the pyramid

Maria Piacentini, Kathy Hamilton

Marketing Theory

Restricted accessResearch articleFirst published September, 2017

Alex Faria, Marcus Hemais

Marketing Theory

Restricted accessResearch articleFirst published September, 2013

James R. Faulconbridge

Marketing Theory

Restricted accessResearch articleFirst published May 29, 2020

Maria Alejandra Pineda-Escobar, José M. Merigó

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published December, 2013

Chris Foster, Richard Heeks

Journal of Information Technology

Restricted accessResearch articleFirst published December, 2012

Arpita Agnihotri

Journal of Macromarketing

Restricted accessResearch articleFirst published February, 2017

Ted Ladd

The International Journal of Entrepreneurship and Innovation

Restricted accessResearch articleFirst published September, 2024

Faheem Bukhari, Saima Hussain, Muhammad Zaki Rashidi [...]

Asian Journal of Management Cases

Restricted accessResearch articleFirst published May, 2022

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

Restricted accessResearch articleFirst published September, 2013

Katy Mason, Ronika Chakrabarti, Ramendra Singh

Marketing Theory