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Research article

First published 2010-1

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

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Research article

First published 2024

Exploring the Influence of Positive- and-Negative Electronic Word of Mouth on Online Consumer Behaviour and Customer Loyalty

Regina Velnadar, Sunitha Chelliah Kumaravel, Jaheera Thasleema Abdul Lathief [...]

FIIB Business Review

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Research article

First published 2016-8

Comparing Student Loyalty Behavioural Intentions across Multi Entry Mode Deliveries: An Australian Perspective

Vanessa Quintal, Ian Phau

Australasian Marketing Journal

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Research article

First published 2017-11

Has Behavioural Loyalty to Online Supermarkets Declined?

Giang Tue Trinh, Zachary William Anesbury, Carl Driesener

Australasian Marketing Journal

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Research article

First published 2026-3

The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

Subrat Sarangi, Amit Kumar Jena

Journal of Creative Communications

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Research article

First published 2005-12

Repeated Binary Logit: Analysing Variation in Behavioural Loyalty

Cam Rungie, Gilles Laurent

Australasian Marketing Journal

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Research article

First published 2023-5

An Empirical Analysis of the Dimension of Loyalty to Determine Customer Retention for E-Commerce

Sunita Dwivedi

Journal of Creating Value

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Research article

First published 2012-10

Validating Antecedents of Customer Loyalty for Indian Cell Phone Users

Harsandaldeep Kaur, Harmeen Soch

Vikalpa: The Journal for Decision Makers

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Research article

First published 2004-7

Building Brand Relationships Through Value for Money- An Indian Perspective

B.S. Mann, Raghbir Singh

Metamorphosis: A Journal of Management Research

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Research article

First published 2017-5

Simply a matter of context? Partisan contexts and party loyalties on free votes

Christopher D Raymond

The British Journal of Politics and International Relations

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