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Research article

First published 2022-9

Drivers,Barriers,and Facilitators of Entrepreneurship at BoP: Review,Conceptual Framework and Research Agenda

Avinash Kumar, Rajeev Kumra, Ramendra Singh

Journal of Macromarketing

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Research article

First published 2015-12

Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach

Souleïmane A. Adekambi, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of International Marketing

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Research article

First published 2016-12

Cocreation at the Base of the Pyramid

Tytti Nahi

Organization & Environment

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Research article

First published 2023-12

Marketing Capabilities,Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria

Ogbonnaya Ukeh Oteh, Romanus Osabohien, Jude A Mbanasor [...]

Journal of Macromarketing

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Research article

First published 2019-9

On time series classification with dictionary-based classifiers

James Large, Anthony Bagnall, Simon Malinowski [...]

Intelligent Data Analysis: An International Journal

Free access

Research article

First published 2012-7

The empty rhetoric of poverty reduction at the base of the pyramid

Saurabh Arora, Henny Romijn

Organization

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Research article

First published 2026

Exploring virtual reality’s role in addressing cognitive leisure constraints: Insights from Indian BOP tourists

Tanmoy Bag

Tourism and Hospitality Research

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Research article

First published 2016-5

Articulating Globalization: Exploring the Bottom of the Pyramid (BOP) Terrain

Suparna Chatterjee

Organization Studies

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Research article

First published 2019-4

The Transferability of Financial Inclusion Models: A Process-Based Approach

Marlei Pozzebon, Tania Pereira Christopoulos, Frédéric Lavoie

Business & Society

Open access

Research article

First published 2022-12

Social impact operations at the global base of the pyramid

Jónas Oddur Jónasson, Kamalini Ramdas, Alp Sungu

Production and Operations Management

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