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Retricted access

Research article

First published 2015-10

Market Separations for BOP Producers

Ramendra Singh, Sharad Agarwal, Pratik Modi

International Journal of Rural Management

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Research article

First published 2012-9

Inclusive Networks for Building BOP Markets

Ezequiel Reficco, Patricia Márquez

Business & Society

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Research article

First published 2013-9

What have markets ever done for the poor?

Luis Araujo

Marketing Theory

Open access

Research article

First published 2020-3

Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

Rachel Howell, Kinsuk Mani Sinha, Natascha Wagner [...]

Journal of Macromarketing

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Research article

First published 2022-9

Social Innovation for Sustainability and Social Inclusion

Dinesh Kumar, Punam Gupta

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2017-2

Business models at the bottom of the pyramid

Ted Ladd

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2021-1

Co-designing social marketing programs with “bottom of the pyramid” citizens

David Schmidtke, Sharyn Rundle-Thiele, Krzysztof Kubacki [...]

International Journal of Market Research

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Research article

First published 2023-12

Marketing Capabilities,Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria

Ogbonnaya Ukeh Oteh, Romanus Osabohien, Jude A Mbanasor [...]

Journal of Macromarketing

Free access

Research article

First published 2003-1

Double Loop Process: The Next Innovation Paradigm

Philip S Thomas

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2022-5

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

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